Our Presistence

    1. Passion for winning
      1. Constantly thrives in bettering the competition in every field.
      2. Have a positive attitude, and restlessly seek & capture new opportunities.
    2. Innovation through learning and entrepreneurship
      1. Be a world class innovative organization by continually developing and successfully launching new brands.
      2. Encourage risk taking and learning, and create conditions for empowerment with accountability.
    3. Winning trust internally and externally
      1. Build enduring relationships with all stakeholders including employees, shareholders, trade/alliance partners, and honor all commitments.
      2. Encourage transparent and fair systems and policies.
    4. Global mindset
      1. Constantly benchmark in all areas against the best, globally strive to exceed those benchmarks.
      2. Develop opportunities through a global network of distributors and alliances.
    5. Socially responsible corporate citizen
      1. Ensure the compliance of all applicable laws and the highest standards of corporate governance.
      2. Support and encourage employees to actively participate in identified social and environmental concerns.

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